More inquiries from the visitors you already get, with the popups, free guides and tests set up for you.
Popups, free guides and tests of two versions, set up from what Betterfy already knows about your visitors and customers.
Included in $99 a month per site.
Free. No account needed.
No site yet? Join the waitlist.

Each one is a tool you set up, feed and check yourself.
Why it's different
- 1
Tests are proposed for you
Each test comes with a reason drawn from your own numbers.
- 2
Popups know who is who
Show a popup to new visitors, returning ones, customers or people who haven't bought.
- 3
Winners are judged on real results
Betterfy checks the results every six hours. Free guides are compared on who went on to pay, not on downloads.
Popups that show up at the right moment
Choose when a popup appears: when someone is about to leave, after they scroll, after a set time, or after a number of pages.
- Exit intent, scroll, time and pages-viewed triggers
- Aim at new visitors, returning visitors or customers

Free guides, made for you
A short wizard builds the guide as a designed PDF, with its own landing page and email delivery.
- Designed PDF, landing page and email delivery
- Each blog post can end with the most relevant guide

Tests you didn't have to think of
Betterfy proposes tests of two versions, with a reason behind each, and tells you which one won. Tests change words and layout, never prices.
- Test ideas drafted from your own numbers
- Winners judged on real results

Connected to the rest of Betterfy
Downloads are tied to later purchases, so the guide that makes customers wins.
Each article ends with the most relevant guide, not a generic subscribe box.
What's included
What you get, and whether it is already on, needs turning on, or needs a setup step first.
| Feature | What you get | Availability |
|---|---|---|
Popups | Exit intent, scroll, time and pages-viewed triggers. | Included |
Free guide wizard | A designed PDF, a landing page and email delivery. | Included |
Tests of two versions | Proposed for you. The winner is judged on real results. | Included |
Ad landing pages | Pages whose words match your ad's keywords. | Turn on |
Webinar registration | Registration pages, automatic reminders and the recording afterwards. | Turn on |
Waitlist pages | A signup page for what's coming, with one launch email from you. | Turn onSending the launch email needs your own verified sending domain. |
Social proof notices | Recent bookings, purchases and reviews, shown as visitors browse. | Turn on |
Personalized sections | Different content for mobile, returning or referred visitors. | Turn on |
Pricing page tests | Test your pricing page's words and layout, never the prices. | Turn on |
Nothing important happens behind your back.
Every draft waits for your approval. Approve from the morning email in one tap, skip it, or undo it later. You choose how much Betterfy does on its own.

What it doesn't do yet
- Tests change words and layout, never prices.
- No multi-step forms, quizzes or calculators yet.
- Free guides with a discount code need Stripe connected.
Questions
You choose when a popup shows and to whom. Tests are proposed for you to approve.
A short guide a visitor can download in exchange for their email address. Betterfy builds it as a designed PDF with its own landing page and delivers it by email.
No. Tests change words and layout, never prices.
It checks the results every six hours and tells you when one version is clearly ahead. Free guides are compared on customers who later paid, not on downloads.
Yes. Popups can aim at new visitors, returning ones, customers or non-customers. Personalized sections can change for mobile, returning or referred visitors once you turn them on.