Pricing
$99 a month per site. Everything included.
$1 today, then $99 a month after a 14-day trial. Cancel any time and keep access to the end of the period you paid for.
Join the waitlist
We're onboarding in waves.
Betterfy
$1 today, then $99/month after 14 days. Cancel any time.
$99/ site / month
- Website and hosting
- Leads and customers (CRM)
- Search and blog
- Customer questions and chat
- Booking, quotes and invoices
- Popups, free guides and testing
- Reports and the morning briefing
- Team roles
No feature tiers. Nothing to unlock.
All the costs
- $1 today, then $99/month after 14 days. Cancel any time.
- 2% platform fee on store orders and paid invoices, plus Stripe's fee.
- AI work is included under a monthly fair-use budget. We warn you at 80%.
- Each site is its own subscription.
What do you pay for now?
Tick the tools you pay for. Only tools with verified list prices are shown.
You pay now, on annual billing$108 / month
Paying month to month$128 / month
Betterfy$99 / month
That is $9 a month less at these list prices.
List prices, October 2026. Betterfy includes the follow-up and content work drafted for your approval.
What you keep if you leave
Download your whole site as plain HTML and your customer list, any time.
Everything in the $99
Open a part to see what it includes. A chip shows what's on from the start, what you turn on, and what needs a setup step.
Website6 items
| Feature | What you get | Availability |
|---|---|---|
Three design directions | Pick the look that fits your business before anything is published. | Included |
Click-to-edit or ask the AI | Change text by clicking it, or describe the change and the AI makes it. | Included |
Restore points | Every edit is saved, and the last 100 are kept. | Included |
Site-wide find and replace | Change a name, price or phrase everywhere at once. | Included |
Your own domain | Guided DNS records and automatic HTTPS. | Needs setupNeeds a DNS change at your registrar. We give you the exact records. |
Full HTML export | Download the whole site whenever you like. | Included |
Search and blog7 items
| Feature | What you get | Availability |
|---|---|---|
Weekly search audit | Checks broken links, missing headings and image descriptions, and duplicate page descriptions, and shows the score over time. | Included |
Editorial calendar | Drag a post to reschedule it. | Included |
Review queue | Drafts with search scores and duplicate warnings, ready to approve. | Included |
Page titles and descriptions | Suggested by AI for every page. | Included |
Search technical basics | Structured data, sitemap and robots are handled for you. | Included |
Author boxes, related posts and reading time | Added to every article. | Included |
Refresh drafts for fading posts | Posts that have gone stale get a rewrite draft for your approval. | Turn on |
Leads and customers (CRM)9 items
| Feature | What you get | Availability |
|---|---|---|
Instant new-lead email | Every form, chat and booking emails you at once, and spam is screened out. | Included |
Who to call today | A ranked list with an opening line drafted for each person. | Included |
Pre-call brief | A short brief on a person before you contact them. | Included |
Deal pipeline board | Move deals between stages on one board. | Included |
Tasks with a daily reminder email | A daily email of overdue and due-today tasks. | Turn on |
Automatic segments | VIP, at-risk and Champions groups, kept up to date. | Included |
Customer health score | Rescored weekly, with a follow-up task when it drops. | Included |
CSV import | Bring your list in, with AI matching your columns. | Included |
Send leads to another CRM | Pass each lead on by webhook. | Included |
Customer questions and chat8 items
| Feature | What you get | Availability |
|---|---|---|
AI sorting on every question | Each question is sorted when it arrives. | Included |
Spam and phishing screen | Junk is filtered out, with a 'not spam' button if it gets one wrong. | Included |
Response targets | Warnings before a target is missed. The clock pauses outside business hours. | Included |
Saved replies | Proposed by AI from your most frequent questions. | Included |
Satisfaction survey | Customers rate the answer they got. | Included |
Public help center | Visitors search, and AI answers cite your articles. | Included |
Site search | Shows what visitors searched for and could not find. | Included |
Customer emails become questions | Emails to your support address turn into tickets in the inbox. | Needs setupNeeds your own verified sending domain. |
Booking, quotes and invoices6 items
| Feature | What you get | Availability |
|---|---|---|
Online booking | Services with length, price, notice period and weekly hours. | Turn on |
Booking reminders | Sent 24 hours and 1 hour before. | Turn on |
Quote builder | Tax, terms and a validity window. Customers accept online. | Included |
Invoices with tracking | Viewed, paid and overdue tracking, with overdue reminders sent for you. | Included |
Pay online from the invoice | A pay link on every invoice. A 2% platform fee applies on top of Stripe's. | Needs setupNeeds your own Stripe account connected. |
Calendly and Acuity embeds | Existing embeds keep working. | Included |
Popups, free guides and testing9 items
| Feature | What you get | Availability |
|---|---|---|
Popups | Exit intent, scroll, time and pages-viewed triggers. | Included |
Free guide wizard | A designed PDF, a landing page and email delivery. | Included |
Tests of two versions | Proposed for you. The winner is judged on real results. | Included |
Ad landing pages | Pages whose words match your ad's keywords. | Turn on |
Webinar registration | Registration pages, automatic reminders and the recording afterwards. | Turn on |
Waitlist pages | A signup page for what's coming, with one launch email from you. | Turn onSending the launch email needs your own verified sending domain. |
Social proof notices | Recent bookings, purchases and reviews, shown as visitors browse. | Turn on |
Personalized sections | Different content for mobile, returning or referred visitors. | Turn on |
Pricing page tests | Test your pricing page's words and layout, never the prices. | Turn on |
Email marketing8 items
| Feature | What you get | Availability |
|---|---|---|
Lists with double opt-in | Subscribers confirm before they join. | Needs setupNeeds your own verified sending domain. |
AI campaign drafts | Drafted when a download, a new post or chat interest gives a reason. | Needs setupNeeds your own verified sending domain. |
Review queue | Preview, confidence and audience size before you approve. | Needs setupNeeds your own verified sending domain. |
Unsubscribe and postal address | On every email. | Needs setupNeeds your own verified sending domain. |
New post emails | Subscribers get each new post two hours after you publish. | Needs setupNeeds your own verified sending domain. |
Weekly digest | A weekly what's-new email to your blog subscribers, scheduled a day ahead so you can cancel it. | Needs setupNeeds your own verified sending domain. |
Best send time | Each person gets the email at the time they usually read it. | Needs setupNeeds your own verified sending domain. |
A 'can't send yet' checklist | Names exactly what is missing before anything sends. | Included |
Reports7 items
| Feature | What you get | Availability |
|---|---|---|
Traffic and sources | Visits, where they came from, top pages, button clicks and scroll depth. | Included |
Who's on the site now | A live view of current visitors. | Included |
Per-page goals | Set a goal on any page and see how it's doing. | Included |
Blog, customer and question reports | One report for each part of the business. | Included |
Shareable report links | Read-only, for a partner or an accountant. | Included |
Consent-aware tracking | Tracking follows each visitor's consent choice. | Included |
Revenue credited to its source | Payments made through Betterfy are credited to the contact, the page and the channel. | Included |
Morning briefing and approvals6 items
| Feature | What you get | Availability |
|---|---|---|
Morning briefing | Daily and weekly: what changed, what worked and what needs you. | Included |
Approvals | Every draft in one list, with 'Why?' on each and Undo afterwards. | Included |
Urgency alerts | Sent when a problem repeats. | Included |
Monthly recap | A monthly summary of the work Betterfy did. | Included |
Ask Betterfy | Ask a question with Cmd-K from anywhere in the app. | Included |
Activity feed | Everything the AI did, in one place. | Included |
Online store5 items
| Feature | What you get | Availability |
|---|---|---|
Products, cart and checkout | In your site's design, paid into your own Stripe account. | Needs setupNeeds your own Stripe account connected. |
Stock tracking and refunds | Both from one screen. | Included |
Product recommendations | Learned weekly from what sells together. | Needs setupNeeds the online store turned on. |
Reorder advice | From your own 30-day sales and restock lead time. | Included |
Thank-you pages | A tailored after-purchase page with one next step, reviewed by you before it goes live. | Turn on |
Questions
$99 a month per site. No tiers.
[Ryan to answer]
Yes. Each site is its own subscription at $99 a month.
AI work is included under a monthly fair-use budget. We warn you at 80%.
A 2% platform fee applies to store orders and paid invoices, plus Stripe's own fee.
Cancel any time and keep access to the end of the period you paid for. Download your whole site as HTML whenever you like.
See your site rebuilt before you pay anything.
Free. No account needed.No site yet? Join the waitlist.